Messaging Insights: Account-Wide Metrics

Total Counts

At the top of the section the two reports are a snapshot of your account since it was created.

Total number of messages shows how many Emails vs. Social Posts you have published in the entire life of your account and gives a percentage breakdown.

Email subscribers gives you several key data points:

  • The total number of people who are currently signed up to receive your emails
  • 30 Day Change: The number and percent increase or decrease in email subscriptions over the last 30 days.
    • If the number and percentage are positive, it means your net subscribe rate is outpacing your net unsubscribe rate (and your emailable list size is growing).
    • If the number and percentage are negative, it means your net unsubscribe rate is outpacing your net subscribe rate (and your emailable list size is shrinking). 

Messaging Insights by Date Range

How to Filter Data

In the lower section you will see several graphs. The 30d, 90d, 1y and ALL buttons will automatically filter the information included in the graphs by those timeframes.

If you have a specific date range you want to filter by click the date dropdown and select the range of days and click Apply.

To modify what information is returned in the graphs you can toggle on/off the options by clicking the colored box next to the option you want to add/remove.

Available Data

New Subscribers - Total new subscribers added to your list in the specified timeframe. It will also show you how many unsubscribes and the unsubscribe rate for that time.

Email Blasts Sent - How many supporters received your emails in the time frame. It will also let you know how many hard bounces you received.

Subscriber Engagement - Snapshot of how engaged your supporters are based on how many emails they opened, clicked and if any of them donated. If a supporter does any of the above three within the timeframe they will be considered an engaged subscriber, if they haven't done any of those three things they will be counted in the inactive subscribers section.

Published Messages - How many Email Blasts and Social Posts that were sent/published in that timeframe. It will also break down the number between the two.

Delivered Email Blasts - How many opens, clicks and conversions you had in the time range. A Conversion is when a supporter who received an email went on to complete a form linked in your email -- such as a signup or donation form.

Published Social Posts - How many clicks and conversions occurred from social posts that have been published. A Conversion is when a supporter who saw your social post went on to complete a form linked in your post -- such as a signup or donation form.

 Next Step: Compare Message Performance

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